Privacy Policy

Effective Date: March 8, 2026

1. Introduction

Bespoke Vows (“we,” “our,” or “us”) operates www.bespokevows.com and provides custom ceremony writing services. We are committed to handling your personal information with care and transparency.

This Privacy Policy explains what information we collect, why we collect it, how it is used and shared, and what rights you have over it. It covers our use of your data for both service delivery and advertising measurement purposes.

By using this website, you agree to the practices described in this policy. If you do not agree, please do not use the website.

2. Information We Collect

Information You Provide

We collect personal information you voluntarily provide when you submit a contact form, request a consultation, commission writing services, or communicate with us by any means. This may include:

  • Name and contact details (email address, phone number)

  • Wedding or event date and location

  • Personal stories, relationship history, family details, and cultural or religious information shared for ceremony writing purposes

Because ceremony writing is a narrative service, you may voluntarily share sensitive personal information about yourself, your partner, or your families. This information is used solely to deliver the requested writing services.

Information Collected Automatically

When you visit this website, we and our service providers may automatically collect certain technical and behavioral information, including:

  • IP address and approximate location

  • Browser type and version

  • Device type and operating system

  • Pages visited, time spent, and referral source

  • Advertising click identifiers, including Google Click ID (GCLID) and Meta Click ID (FBCLID)

  • Cookie-based advertising tokens and pseudonymous device identifiers

Information Collected Through Cookies and Tracking Technologies

We use first-party and third-party cookies, pixels, and similar tracking technologies. These may be placed by advertising platforms including Meta (Facebook/Instagram) and Google. These technologies may:

  • Store identifiers on your device that persist across browsing sessions

  • Link your activity on this website to your accounts on third-party platforms

  • Collect pseudonymous identifiers used for ad delivery, conversion measurement, and remarketing

You may manage or disable cookies through your browser settings. Doing so may affect website functionality. See Section 6 for more detail on cookie choices.

Hashed and Pseudonymous Identifiers

In connection with advertising measurement and audience matching, we may process certain personal information — such as your email address — in hashed, non-reversible form before transmitting it to advertising platforms such as Meta and Google. This process is designed to facilitate audience matching while limiting advertising partners’ access to your raw personal data. These hashed identifiers are pseudonymous: they cannot be used to directly identify you, but may be matched to existing accounts on those platforms.

3. How We Use Your Information

We use the information collected for the following purposes:

  • Responding to inquiries and providing consultations

  • Delivering commissioned ceremony scripts and related materials

  • Improving website functionality and user experience

  • Analyzing website traffic and visitor behavior

  • Measuring the effectiveness of advertising campaigns, including attribution of form submissions or inquiries to specific ad clicks

  • Building and matching advertising audiences on third-party platforms (including through hashed identifiers or pseudonymous advertising tokens)

  • Retargeting website visitors through advertising platforms

  • Complying with legal obligations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Legal Basis for Processing (EEA and UK Users)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal information on the following legal bases:

  • Contract performance: Processing necessary to deliver the services you have requested from us.

  • Legitimate interests: Processing for advertising measurement, website analytics, and fraud prevention, where these interests are not overridden by your fundamental rights. You have the right to object to processing based on legitimate interests (see Section 10).

  • Consent: Where we rely on your consent — including for the placement of non-essential cookies and advertising tracking technologies — you may withdraw consent at any time through our cookie preference controls or by contacting us.

  • Legal obligation: Processing required to comply with applicable law.

5. Sharing of Information

We do not sell your personal information. We may share it in the following limited circumstances:

  • Service providers: With vendors who support website hosting, email delivery, analytics, and other operational functions. These providers are contractually required to maintain appropriate confidentiality and data security.

  • Advertising platforms: With platforms including Meta (Facebook/Instagram) and Google, for conversion measurement, custom audience matching, and remarketing. This sharing may include pseudonymous advertising identifiers, hashed email addresses, and behavioral data collected through pixels and cookies. We do not share raw personal narrative content (such as your relationship story) with advertising platforms.

  • Legal compliance: When required by law, regulation, or valid legal process.

  • Protection of rights: To protect the safety, rights, or property of Bespoke Vows or others.

Where we transfer personal data to advertising platforms located outside your country (including transfers from the EEA or UK to the United States), we rely on appropriate transfer mechanisms, including Standard Contractual Clauses adopted by the European Commission, or equivalent protections.

6. Cookies and Advertising Technologies

What We Use

This website uses the following categories of cookies and tracking technologies:

  • Essential cookies: Necessary for the website to function. These cannot be disabled.

  • Analytics cookies: Used to understand how visitors interact with the website (e.g., Google Analytics).

  • Advertising cookies and pixels: Placed by Meta and Google to enable ad delivery, conversion tracking, and remarketing. These link your website activity to your accounts on those platforms.

Your Cookie Choices

When you first visit this website, you will be presented with a cookie consent notice. You may accept or decline non-essential cookies at that time. You may also update your preferences at any time using the cookie settings link in the website footer.

If you are located in the EEA or UK, non-essential cookies and advertising tracking technologies will not be activated until you provide consent.

Additionally, you may opt out of interest-based advertising through the following:

  • Google: https://adssettings.google.com

  • Meta: https://www.facebook.com/ads/preferences

  • Digital Advertising Alliance (US): https://optout.aboutads.info

  • Your browser’s “Do Not Track” or Global Privacy Control (GPC) signal, which we honor where required by applicable law

7. Do Not Sell or Share My Personal Information

Certain US state privacy laws — including the California Consumer Privacy Act (CCPA) as amended by the CPRA — define “sharing” of personal information broadly to include making data available to advertising platforms for cross-context behavioral advertising. Our use of advertising pixels and audience matching technologies may constitute “sharing” under these definitions.

You have the right to opt out of this sharing. To exercise this right, you may:

  • Use the cookie preference controls available on this website

  • Submit a request by email to: hello@bespokevows.com

  • Enable a Global Privacy Control (GPC) signal in your browser, which we will honor

We do not discriminate against users who exercise their privacy rights.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, including:

  • Service-related information (consultation notes, ceremony scripts): Retained for the duration of the engagement and for a reasonable period thereafter for business record purposes.

  • Advertising and analytics data: Retained in accordance with the data retention settings of the relevant platforms, typically 12 to 26 months.

  • Legal and contractual records: Retained as required by applicable law.

You may request deletion of your personal information at any time, subject to legal or contractual obligations that require us to retain certain records (see Section 10).

9. International Data Transfers

Bespoke Vows is based in the United States. If you are located outside the United States, your information will be transferred to and processed in the US, where data protection laws may differ from those in your country.

For transfers of personal data from the EEA or UK to the United States, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or equivalent transfer mechanisms. Transfers to advertising platforms (Meta, Google) are subject to those platforms’ own data transfer frameworks, which include SCCs or participation in recognized frameworks.

By using this website and submitting information, you acknowledge that your data may be processed in the United States.

10. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

All Users

  • Request access to the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Opt out of advertising tracking and audience matching (see Sections 6 and 7)

EEA and UK Users (GDPR / UK GDPR)

  • Right to access, rectification, and erasure

  • Right to restriction of processing

  • Right to data portability

  • Right to object to processing based on legitimate interests

  • Right to withdraw consent at any time, without affecting the lawfulness of prior processing

  • Right to lodge a complaint with your local supervisory authority (e.g., the ICO in the UK, or your EU Member State’s data protection authority)

California Users (CCPA/CPRA)

  • Right to know what personal information is collected, used, and shared

  • Right to delete personal information

  • Right to correct inaccurate personal information

  • Right to opt out of the sale or sharing of personal information (see Section 7)

  • Right to limit use of sensitive personal information

  • Right to non-discrimination for exercising these rights

Other US State Users

Users in Colorado, Connecticut, Virginia, Texas, Oregon, New Jersey, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of targeted advertising. We honor these rights regardless of which state you reside in.

How to Submit a Request

To exercise any of these rights, please contact us at: hello@bespokevows.com. We will respond within the timeframe required by applicable law (typically 30–45 days). We may need to verify your identity before fulfilling your request.

11. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, disclosure, or loss. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

In the event of a data breach affecting your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.

12. Children’s Privacy

This website is not directed toward individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will delete it promptly.

13. Third-Party Links

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or the addition of new features. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

For material changes, we will provide more prominent notice where required by applicable law.

15. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to submit a data request, please contact us:

Bespoke Vows

Website: www.bespokevows.com

Email: support@bespokevows.com